I am here to talk about one google search which is just doubled in 2015, that is "near me" searches. Like "Doctors/office/coffee shop near me". And in future it expected to searches more times than now. So, google came up with a solution in another word we can say google launches new algorithm called "pigeon algorithm". This algorithm combines google mapping and search index. It gives users external information of search like, timings, address, description, reviews etc.
Let me explain in little wide.
1. Google local business page listings
This is one of the way to improve your visibility or in Google search index. For ex- If you
new to place and search for “places near me” in Hyderabad area, List will appear
combination of mapping and Google search list.
If you click on “Charminar” you will get a pop-box in which you get information about
reviews, description, Address, History and directions. This means Google local business
listings gives additional information about your search.
2. Make sure customer's reviews visible
Customer's reviews leave a vital impact to a website and 'near me' searches. Google made it easy to give a review to a business.
Simply open Google Maps .
Find a business.
Write a review.
Score it out of five.
as simple as that.
More positive number of reviews can leave a dramatic effects on local searches. As google prefer more weight on these reviews compare to reviews on other sites.
3. Show Business name, Contact no. , Address, Nature of business.
Showing precise Business name, Contact no. , Address is essential when you are shaping up your business in google mapping or local search.
Adding a accurate information For Example., 'SEO Services in Hyderabad' it includes data, like its address, and region is additional benefited.
