You
can promote your website many channels like Search Engine ads (Google, Bing,
Yahoo). Facebook, Twitter, Instagram, Linkedin are the major social media
platform where you can promote a website, event etc to reach more and targeted
audience. As Linkedin contains major corporate network, this is the best
platform to promote a company page, Post, Banner, Offer or video promotions.
Let
us see how we can create a campaign, ads in Linkedin.
There should
be a company page in linkedin linked with your profile, As campaigns will
create only on company page.
Step -1
Goto https://www.linkedin.com/campaignmanager/
Step -2 Goto
your account. If not create a new
account. Goto “Create account”, Give
an account name, Currency, and give page link (If not create a new company
page).
Step -3 Save
Step – 4 Goto
Campaign manager and select your account from which you want to create a
campaign.
Step -5 After
selecting Account you have to create Campaign group
Give
Campaign Group name and Campaign name according to your requirement. After
giving a specific name to your campaign group and Campaign, now it is time to
give specific object to your campaign. Now to goto object section, you will get
3 sections and 7 sub sections. Let’s talk about each sub section.
Sub Section
Brand Awareness – We use this section when, we want to tell
an audience about our product, services etc.
Website Visits – Here we drive traffic to a website, landing
page.
Engagement – In this section, we engage more people on
our content. In addition, we increase the popularity of company page.
Video Views – In this section, we increase popularity of company’s
promo videos or any videos by engaging customers.
Lead generation – Here we get more quality leads through LinkedIn.
Website Conversions - Here you drive your traffic to landing
pages, registration pages, downloads, installs etc., which generates quality
leads.
Job opportunities – As LinkedIn is one of the great platform
for job applicant to get suitable company and vice versa. In this section you
can tell more people about their openings and drive more applicants to your job
profile.
For now we got to Consideration ->
Website visits
Target
your audience according to your requirement, then location where you want to
show your ad, language and demographics. After that, select your ad format (Single
image, Carousal, Video, Text, Spotlight, Message, Conversation ads).
Next
Budget and schedule section (you can see forecasted result regarding audience
size, budget, CTR, estimated reach etc.).
After
saving the campaign, create new ad. While
creating the ad fill the required fields and upload images (single or multiple
for carousal or videos). In addition, you can add call-to-action (Apply, Download,
View quote, Learn More, Sign up, Subscribe, Register, Join, Attend, and Request
demo) to the ad.
After saving, you can preview your ad and at next step, you can launch the campaign, once you launch the campaign, you will redirect to campaign manager, where you can analysis amount spent, impressions and clicks.
Our team
update the content and steps according to updates in LinkedIn ads.
In the meantime
if you have any queries regarding the same feel free to comment your query.
Thank you
